Tyršák has become a new year-round event platform on the banks of the Danube in Bratislava. Once a neglected, little-used stretch of riverbank, it has undergone a major revitalization and been transformed into a city beach.

After a successful pilot season, the Tyršák project continued. “We were motivated by the public’s interest and the overall positive atmosphere. That’s why, at the beginning of 2020, we decided to go ahead with our bold initial plans and build a project for the future,” said Michal Svarinský, Managing Director of the Institute of Promotion agency. “In record time, we managed to reshape the terrain once again, sow a new lawn, plant a 250-meter hedge and complete the technical infrastructure. Reaching out to partners during the state of emergency was just as challenging. Like us – if perhaps a little more skeptically – they were keeping a close eye on how the epidemiological situation was developing.”

Tyršák city beach on the Danube in BratislavaVisitors relaxing at TyršákTyršák terrace by the river

Tyršák’s winter edition

This year, Winter Tyršák opens on November 17. “We’re pleased that we’re also hitting our commercial targets. This year, we significantly exceeded the sales plan for products from our long-standing strategic partner, Heineken. We even beat the pre-pandemic figures from a similar summer project we used to run,” Svarinský told Stratégie. “After winning the tender, we signed a commercial lease for the land with Bratislava City Hall, which allows us to plan further ahead and keep developing the project.”

What makes the project special

“Tyršák is our agency’s own project, and it fulfills our vision exactly: a year-round event platform. Especially in recent times, we’ve seen how important it is to create high-quality, functional public spaces where people can meet safely and enjoy culture and sports,” says Svarinský. He adds that another goal of the project is to create a platform that fully meets these needs not only in summer, but in winter too.

In the coming months, the project will focus on supporting local design and fashion in partnership with URBAN MARKET. Visitors can look forward to heated terraces and a layout suited to Christmas-market-style events, which also makes Tyršák an ideal venue for corporate events.

Tyršák is thinking about the future

Waste is carefully sorted at Tyršák all year round, and the venue uses deposit cups and compostable tableware. Project partner YEME took care of processing all of the organic waste. The venue also runs on green solar energy from ZSE.

Tyršák has its own distinctive visual identity that runs throughout the beach. The logo is made up of individual segments of Bratislava streets, joined together to form a portrait of Miroslav Tyrš, after whom the embankment is named.

Tyršák logo formed from segments of Bratislava streets

Tyršák is an original project by INSTITUTE OF PROMOTION, supported by its partners: Západoslovenská energetika, Nové Lido, Heineken, Stock Slovensko, Tchibo Slovensko, digital operator Radosť, YEME, VšZP, Hospodárske noviny, Tier Mobility, OLO and BKIS.