
Event agency
Institute of Promotion
events, live marketing and promotion across Slovakia
Events
inspired by life
In more than 22 years we have delivered over 1,000 events across Slovakia. We know what makes an event memorable, and we build every project on experience and attention to detail.
We start by asking what the event should achieve. At the end, we show you whether it did. We help clients define the right KPIs. Your event deserves an agency that understands it. From the first idea to the last detail.






TyršákProduced by INSTITUTE OF PROMOTION
Tyršák is our own project — an open-air venue on the banks of the Danube, available for brand partnerships, corporate events and brand activations targeting an urban audience in the centre of Bratislava.
We produce more than 150 events on-site each year. The venue welcomes over 250,000 visitors per season.
Over time, Tyršák has established itself as one of Bratislava's defining summer platforms — combining culture, sport, public discourse and a relaxed riverside atmosphere with an unobstructed view of the city skyline.
Our satisfied clients


Blog
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04.11.2026What should an event achieve?
The event was a success and the client is happy. But if we never agreed on what it was meant to achi...
27.10.202666% of event briefs contain no KPIs
We analysed 150 event briefs from 2016 to 2026. Two thirds contained no KPIs. What should an event a...
20.10.2026Buzzwords in Event Marketing
I already know what next year’s buzzword will be. I don’t know what it’ll be called – but I know wha...
13.10.2026EXM Tweaks: 1,000,000 downloads
EXM Tweaks has reached one million downloads, with a community of over 170,000 Discord members and m...
09.10.2026Second Brain
After 22 years, our server holds practically the agency’s entire life. Now we’re turning it into a s...
02.10.2026Reason No. 1 of 99 Not to Work With Us
On social media, everything is perfect. But there’s one thing you won’t find there: the “guess what ...