Product Launch
The event is only the beginning of the product’s story
You only launch a product once, and first impressions count. For us, a launch event is not the finish line but the start of the product’s story. We connect it to the brand’s 360° campaign and create a moment with media potential: set design, LED screens, video mapping, program and guest and press registration.
We also plan social media content before, during and after the event, and make sure guests get the product in their hands. That’s what gets them talking about it. For larger launches we add AI elements, such as an interactive photo booth or personalized content for guests.
Frequently asked questions
We connect the launch to the brand’s 360° campaign and social media content before, during and after the event. Guests leave with the product in their hands, not just a memory.
We limit access to information to the people who need it, and confidentiality agreements with suppliers are standard for us. The whole flow of the event is built around the reveal.
It depends on the goal. One event creates a media moment. A roadshow or a series of events brings the product closer to customers in the regions. We recommend the format based on what the launch should achieve.