Not just impressions. Results.
We help clients set the right KPIs
Most clients know exactly what kind of event they want. Fewer can say what it should achieve and how they’ll know afterwards that it worked.
What the data showed
We analyzed 150 event briefs from 2016 to 2026.
of briefs contained no KPIs.
mentioned measurement, but without specific metrics.
contained measurable KPIs.
Return on investment (ROI) was mentioned in 8% of briefs.
What we do about it
We help clients define the goals of their event and set KPIs that make sense. After the event we evaluate the results and, where possible, the return on investment (ROI).
We process the data in Second Brain, our own knowledge base. It lets us compare results and use them in future projects.
An experience for your guests. Results for you.
Frequently asked questions
That’s completely normal. It’s exactly what we can help you with.
We can evaluate the results of every event. But to have something to evaluate, the event’s goals need to be set well first.
Measuring and evaluating results is a standard part of our proposal for every event. Working with data and analyzing it takes dedicated time and capacity, so we list it as a separate item in the proposal. If you don’t need it, we simply leave it out.