Roadshow

We go to the people, not the other way around

Roadshow – Institute of Promotion

We go to the people, not the other way around. A roadshow is the format for when you can’t bring the whole company or all your customers to one place. We bring the event to where they are.

For companies with several branches we prepare a program for each of them. Communicating a change, presenting a strategy or celebrating results happens on site, with the people it concerns.

For brands we run mobile activations in cities, shopping malls and at festivals, with sampling and product demos. The brand experience stays the same while the program adapts to each location. For automotive clients we also run roadshows with test drives and demo rides as a multi-day program for several groups of guests.

We provide set-up and dismantling, technology, transport and accommodation for the team at every stop. We evaluate the results of each stop so you can see where the roadshow worked best.

Frequently asked questions

It depends on where your branches or customers are. We evaluate the results of each stop, so for the next roadshow you’ll know where it’s worth going back.

We prepare every stop to one consistent standard, whether it’s the same script everywhere or a program adapted to each city. We work with trusted production teams across Slovakia, so we can flexibly cover several stops at once.

With a combination of invitations through your branches, local media and social media. The right time and a place where people naturally pass by also help.

For more information, please feel free to leave us a message

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