Blog
27.10.202666% of event briefs contain no KPIs
We analysed 150 event briefs from 2016 to 2026. Two thirds contained no KPIs. What should an event a...
20.10.2026Buzzwords in Event Marketing
I already know what next year’s buzzword will be. I don’t know what it’ll be called – but I know wha...
13.10.2026EXM Tweaks: 1,000,000 downloads
EXM Tweaks has reached one million downloads, with a community of over 170,000 Discord members and m...
09.10.2026Second Brain
After 22 years, our server holds practically the agency’s entire life. Now we’re turning it into a s...
02.10.2026Reason No. 1 of 99 Not to Work With Us
On social media, everything is perfect. But there’s one thing you won’t find there: the “guess what ...
29.09.2026Tyršák: An Event Platform on the Danube
Tyršák is our own open-air venue on the banks of the Danube in Bratislava. In 2026 it wrapped up its...
04.02.2025Open-Air Events Are Always a Gamble
Michal Svarinský, Managing Director of the INSTITUTE OF PROMOTION event agency and the team behind i...
01.10.2024ESET FAMILY DAY
ESET Family Day brings employees and their families together for a day of fun. In 2024, we gave the ...
08.12.2023Our Own Projects Shield Us From Client Budget Earthquakes
On the brink of a new global recession, shaped by more than just the current geopolitical situation,...