Tyršák is our own open-air venue on the banks of the Danube in Bratislava. In 2026 it wrapped up its sixth season. We’ve been producing events here from day one, but this year we fully developed it into an event platform for companies and brands. Some 250,000 people pass through it over the summer season.

Corporate events and Forbes Business Fest

Between May and September 2026, Tyršák hosted dozens of corporate events for anywhere from 20 to 2,000 guests – team-building days, summer parties, press conferences and workshops.

For the third year running, we hosted Forbes Business Fest, which welcomed more than 3,500 attendees and 180 speakers, with a program spread across six stages. The fourth edition takes place on June 9, 2027.

Brands at Tyršák

More and more brands are discovering Tyršák as a place to present their products to an urban audience. We also partner with agencies from Italy, the Czech Republic and Poland.

Tommy Hilfiger pop-up at Tyršák, seen from above
TOMMY HILFIGER at Tyršák

TOMMY HILFIGER launched its new sunglasses collection here. SAMSUNG unveiled its latest Galaxy model with a drone show over the Danube that drew thousands of people. The brand also used our podcast platform for panel discussions and the open-air space for sports activities.

Visitors at the Samsung container at Tyršák during the launch of the new Galaxy model
SAMSUNG Galaxy at Tyršák

OLD SPICE took over an August weekend with its Hands Up Freshness party. CUPRA launched the Raval and followed it up with a party and test drives for the public.

Old Spice “Hands Up Freshness” party at Tyršák – DJ booth and giant inflatable octopus beneath the Old Bridge
OLD SPICE – Hands Up Freshness party

GROHE COLORS built a bathroom showroom, and DON PAPA hosted a series of Taste the Sunset DJ sets. We launched a new radler at a press conference with Peter Sagan, and Tyršák was also the grand finale of the Bradáč Experience Tour.

SMART DRS linked its reusable-cup deposit machines with VISA DIRECT.

Content, not conventional advertising

We don’t do conventional advertising partnerships. Instead, we connect brands with content for an urban audience – concerts, parties, sports, travel cinema, yoga, film screenings and live podcasts from Denník SME and Startitup – which then lives on across the brands’ own channels.

The season runs all summer, so brands can take turns – and each one gets its own space, visibility and content.

Source: Stratégie magazine, Eventy 2026 yearbook