Last time I mentioned I didn’t ask the agency brain for its opinion.

So what actually is it? After 22 years, our server holds pretty much the agency’s entire life.

Proposals, concepts, budgets, photos, videos, projects. But also what we’ve learned about clients, industries and the people we’re actually pitching to. Now we’re turning it into a second brain, a company memory that both people and AI can search. When we start a new project, we won’t be digging around for how we handled something similar ten years ago.

We’ll ask. Not so it can pull up an old deck for us to recycle, but so it brings 22 years of our work to every new brief. What we came up with, what we delivered, what worked, what didn’t, and who it was for. Proposals and tenders won’t start from scratch. Processes, suppliers and project know-how won’t live in just one person’s head.

A new colleague won’t spend months figuring out what we’ve done with a client over the years. Everyone uses AI now. But mostly it works with whatever it finds online and whatever you feed it. We’re giving it something the internet doesn’t have.

Twenty-two years of ideas, experience and decisions made by the people at our agency. Much of it long before generative AI was even a thing. Until now, those 22 years of know-how just sat in storage. Now we can ask them questions. Built for us by Transformio.

It runs on a dedicated INSTITUTE OF PROMOTION server in the EU, the data stays ours, and we’re not tied to any single AI model.

Everyone has the same AI. Not everyone has the same know-how.

Thanks to Branislav Šmidt and Andrej Gargulák from Transformio.