INSTITUTE OF PROMOTION won 2nd place in the Event PR category of PROKOP 2013 for Magio Beach 2012, a project for Slovak Telekom. As the event agency, we handled the entire project: from the concept, production and day-to-day operation to side events and full PR communication.

Slovakia’s official Olympic fan zone

Magio Beach on Tyršovo nábrežie in Bratislava opened its sixth season on 31 May 2012. The season had an Olympic theme, and the beach became the only official Slovak fan zone for the London Olympic Games.

Alongside beach volleyball, football and the summer programme, fans watched Olympic events, met Slovak athletes at autograph sessions and competed for tickets to London. The Olympic programme also included the finish of a torch relay. 

Event marketing and PR in one

We had been the event agency behind Magio Beach, formerly T-Com Beach, since 2009, and handled its PR from the very start.

That meant more than producing and running the beach. All summer long, we pitched new stories to the media, organised side events and managed public relations. The project generated extensive media coverage. 

An event agency among PR agencies

PROKOP is a professional PR competition organised by the Public Relations Association of the Slovak Republic. What matters to us goes beyond the ranking: as an event agency, we succeeded against agencies that specialise in public relations. We came up with the project, delivered it and communicated it ourselves.