Blog author
Michal Svarinský
Managing Director, INSTITUTE OF PROMOTION
Michal Svarinský is the owner and Managing Director of INSTITUTE OF PROMOTION, an event agency that has been producing corporate events, conferences and brand activations since 2004.
He founded Tyršák, an open-air event venue on the banks of the Danube in Bratislava that opened its sixth season in 2026. In 2011, he co-founded the BTL Communication Association, which today brings together most of Slovakia’s leading agencies.
On the blog, he writes about life inside an event agency, working with clients and what actually works at events.
